13 January 2011

KINGSTON ANNOUNCES THEIR USB 3.0 PRODUCT ROADMAP




As more systems – both laptops and desktops – are starting to receive the USB 3.0 treatment, so does the need to have more USB 3.0 product in the market. Since storage devices benefit tremendously from the fast speed that the port offered, storage manufacturer such as Kingston (www.kingston.com/asia) are rapidly coming out with devices for USB 3.0 port.
Leading Kingston’s range of USB 3.0 products for this year will be the new DataTraveler HyperX 3.0 which will be followed up by the second generation DataTraveler Ultimate 3.0 that is equipped with single-chip chip controller rather than SATA bridge chip used in the first iteration of the device that was released in September 2010. The company have also planned to release entry-level Flash device for mainstream market that offerslower price point and capacity than the earlier performance-oriented DataTraveler offerings. This roadmap was announced during the CES 2011.
“We have already seen the successful adoption of our DataTraveler Ultimate 3.0 and HyperX MAX 3.0 External drive amongst early adopters demanding faster data transfer rates in portable form factors. As USB 3.0 technology grows and more platforms and computers support the USB 3.0 standard, we recognize the need to develop different solutions to address various target markets and help drive adoption.” - Nathan Su, Flash Memory Sales Director, APAC Region, Kingston.
For the time being, the average price for USB 3.0 storage devices is still pretty high in general. So, it is indeed welcoming to see that Kingston already preparing to come out with a device with a lower entry-point which is something that I’m sure other storage manufacturer will follow suit. As for high-performance users, extra speed is always a good thing; so, the new DataTraveler devices should be an interest to them.

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